National TV: Advertising Revenues 2010 estimate.

Estimation of Russian National TV 2010 advertising revenues (direct advertising and sponsorship).


TV CHANNEL / TV SALES HOUSE	DIRECT ADVERTISING REVENUES	SPONSORSHIP ADVERTISING REVENUES	TOTAL NATIONAL ADVERTISING REVENUES	MARKET SHARE	TV AUDIENCE SHARE (ALL 4+)	POWER RATIO
_{ПЕРВЫЙ КАНАЛ}	_{20 836 987 880}	_{2 073 604 605}	_{22 910 592 485}	_22,75%	_17,87%	_1,27
_СТС	_{12 741 785 981}	_{1 842 825 028}	_{14 584 611 009}	_14,48%	_8,37%	_1,73
_{ДОМАШНИЙ}	_{2 303 241 017}	_{97 264 763}	_{2 400 505 779}	_2,38%	_2,24%	_1,06
_ДТВ	_{1 698 328 220}	_{50 949 847}	_{1 749 278 066}	_1,74%	_1,88%	_0,92
_{ИТОГО СТС-М}	_{16 743 355 218}	_{1 991 039 637}	_{18 734 394 855}	_18,60%	_12,49%	_1,49
_{РОССИЯ 1}	_{15 857 425 375}	_{719 680 058}	_{16 577 105 433}	_16,46%	_16,24%	_1,01
_{РОССИЯ 2}	_{795 509 088}	_{229 165 703}	_{1 024 674 790}	_1,02%	_1,89%	_0,54
_{ИТОГО ВГТРК}	_{16 652 934 462}	_{948 845 761}	_{17 601 780 223}	_17,48%	_18,13%	_0,96
_{РЕН ТВ}	_{3 966 944 792}	_{39 669 448}	_{4 006 614 240}	_3,98%	_4,27%	_0,93
_{ПЯТЫЙ КАНАЛ}	_{733 763 498}	_{44 019 296}	_{777 782 793}	_0,77%	_1,94%	_0,40
_{ИТОГО НМГ}	_{4 700 708 290}	_83 688 744	_{4 784 397 033}	_4,75%	_6,21%	_0,76
_ТВ-3	_{2 490 844 560}	_{54 310 315}	_{2 545 154 875}	_2,53%	_2,39%	_1,06
_МТВ	_{1 326 064 122}	_{69 818 750}	_{1 395 882 872}	_1,39%	_0,91%	_1,52
_2Х2	_{538 194 625}	_{50 032 363}	_{588 226 988}	_0,58%	_0,74%	_0,79
_{ИТОГО ПРОФМЕДИА}	_{4 355 103 306}	_{174 161 428}	_{4 529 264 734}	_4,50%	_4,04%	_1,11
_{7 ТВ}	_{507 319 141}	_{61 350 961}	_{568 670 102}	_0,56%	_1,01%	_0,56
_{МУЗ ТВ}	_{1 315 652 674}	_{21 851 085}	_{1 337 503 758}	_1,33%	_0,95%	_1,40
_{ИТОГО ЮТВ}	_{1 822 971 815}	_83 202 046	_{1 906 173 861}	_1,89	_1,96%	_0,97
VIDEO INTERNATIONAL TOTAL	65 112 060 971	5 354 542 221	70 466 603 191	69,96%	60,70%	1,15
_НТВ	_{16 346 174 647}	_{543 982 597}	_{16 890 157 244}	_16,77%	_15,21%	_1,10
_ТНТ	_{9 096 904 732}	_{612 204 488}	_{9 709 109 221}	_9,64%	_7,05%	_1,37
_{ТВ ЦЕНТР}	_{2 798 438 124}	_{76 880 198}	_{2 875 318 322}	_2,85%	3,26%	0,88
GAZPROM MEDIA TOTAL	28 241 517 502	1 233 067 284	29 474 584 787	29,26%	25,52%	1,15
_ЗВЕЗДА	_{774 141 829}	_{7 591 345}	_{781 733 173}	_0,78%	_1,66%	_0,47
NATIONAL TV TOTAL	94 127 720 302	6 595 200 850	100 722 921 151	100%	87,88%

REVENUES INDICATED IN RUBLES, INCLUDING VAT 18%, NET OF MEDIA AGENCIES FEES.

COMMENTS:

Sponsorship volumes estimation is based on TNS Russia monitoring data, Kwendi+RMA own expertise and analysis of the data from other open sources.

Product placement and integration is not included.

Допустимая погрешность оценки рекламных поступлений в разрезе отдельных ТВ каналов может достигать +/- 10%.

National TV: Advertising Revenues 2010 estimate.

TV CHANNEL / TV SALES HOUSE

DIRECT ADVERTISING REVENUES

VIDEO INTERNATIONAL TOTAL

GAZPROM MEDIA TOTAL

REVENUES INDICATED IN RUBLES, INCLUDING VAT 18%, NET OF MEDIA AGENCIES FEES.

COMMENTS: