Estimatation of of the overall TV market Cost / GRP (CPP) on the Russian national TV channels in 2010 (direct advertising only).

C/GRP AND BUDGETS ARE INDICATED IN RUBLES, INCLUDING RUSSIAN VAT (18%), NET OF ADVERTISING/MEDIA AGENCIES REMUNERATION.

COMMENTS ON TECHNIQUE APPLIED:

1. The estimates above are based on the average market values for entire 2010, not taking into account possible client-specific variations in deal volumes, seasonality, quality parameters etc. 
2. Source of the C/GRP data: Kwendi+RMA estimates, AKAR reports on TV market volumes (1-9 2010), FAS reports on TV channels market shares (2008-2009),  and analysis of other data publicly available.
3. Volume of GRP 30" is based on TNS Russia data - commercial network ad.breaks. 
4. Possible variation of C/GRP in respect of individual TV channel may achieve +/- 10%