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News Archive18 May 2012
TOP managers of 5 leading Ukrainian advertising holdings estimated the level of media-inflation in 2012 on demand of Kwendi Media Audit. The least rise in prices experts forecast in Print – about 5%. The scatter of results is between 0% and 10%. Also, respondents had similar estimation of Ukrainian TV inflation – average result is 10% with variations from 5% to 15%. Svetlana Kalinina, managing partner of Kwendi Media Audit: «I consider these results are important, because they are based on the opinions of all key market players. Their expectations significantly influence on the reality. In addition, I don’t see any other transparent tool for estimation of Ukrainian media-inflation». Expert forecasts on prices in other media differ widely. The largest differences are in OOH and Digital forecasts– from 5% to 30% Svetlana Kalinina: «TV and Print measurements are the most exact and these markets are the most structured – that’s why evaluation difference is non-essential. Situation in other media is different. For example, OOH market may significantly change relating to the quantity of sites, removed by municipal authorities. It effects on the possible inflation».
TOP media managers of all largest Ukrainian advertising holdings (Publicis Groupe Ukraine, Aegis Media, Optimum Media OMD Ukraine, ADV Ukraine and Group M) participated in the questioning. Forecasts don’t take into consideration the influence of possible global changes in economics.
04 June 2010
KWENDI Media Audit (Ukraine) and RusMediAudit (Russia) created joint company KWENDI+RMA with total billing about €500'000 in 2010. KWENDI+RMA provides media audit, pitch management, media strategy and media planning assessment as well as competitive analyses, and the general expertise of the CIS media markets, currently providing media consulting services to more than 70 brands. KWENDI+RMA makes considerable investment in the research and at the moment is the only CIS media auditor officially subscribed to the TV Audience Measurements in Russia and Ukraine. "Merger of KWENDI and RMA teams knowledge and experience will give unique possibility to ensure prices and quality of media planning and buying", - KWENDI partner Andrey Taranov said, - "For now on international companies won't need to separate contractors in each country ‘cause KWENDI+RMA provides professional media audit centralized. This significantly saves resources and simplifies communication. We are very glad that it's RMA who becomes our partner - it is the best, in our opinion, media audit company in Russia". General Director of RMA Dmitry Kuraev added: "Our possibilities make a perfect match. RusMediaAudit perfectly knows Russian market and KWENDI Media Audit has the most solid team of media experts at the former USSR territory. They superbly know both Russian and Ukrainian markets. Before launching this joint venture we've got trial period 6 months working under partnership agreement and I daresay both sides were extremely satisfied with the results". KWENDI+RMA works with customers in Russia, Ukraine, the CIS, and other East Europe countries. Partners' portfolio consists of more that 25 tender pitch managements, and more that 400 media audit projects. Proven high professional level of the team enables us to act as a local representative for Billetts, Etat Control, EMM, and others.
30 December 2009
RusMediaAudit has signed a contract with TNS Russia, making it one of the first Russian media auditors to use the company's profound data base. Most of the Russian media auditors are currently getting their research data from their clients' media agencies. 02 December 2009
Media auditing companies KWENDI Media Audit and RusMediAudit have signed memorandum on exclusive partnership in the CIS markets. The agreement provides for cooperation in media auditing projects as well as the integration of teams and resources. Kwendi experts will be engaged in some RMA's projects in Russia. Accordingly, RMA experts will contribute to Kwendi projects in Ukraine and the CIS. RMA and KWENDI will also offer joint media auditing and consulting services. RMA/KWENDI alliance aims to become the No.1 media auditor in the former Soviet Union in terms of the audited media budgets. KWENDI is the largest media auditor and consultant in Ukraine and partner of the international media-audit companies Billetts, EMM, Etat Control on the markets of Russia, Ukraine and other CIS countries. Founded in 2005. 23 November 2009
LUKOIL (LSE: LKOD) appoints RusMediaAudit and british EMM International to conduct media plan assesments for Russia, Ukraine, Turkey, Romania and Lithuania. "LUKOIL is the leading Russian oil company and one of the first Russian advertisers that use independent media consultancy on a regular basis. We are very proud to offer our joint with EMM services to LUKOIL", Dmitry Kuraev, head of RMA, said. 14 November 2009
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12 November 2009
RMA web site in Russian is launched at rus.Media-Audit.ru |
