News Archive

25 February

Mercedes Benz RUS, ZAO appoints RusMediaAudit to manage media pitch process to select strategic media partner between OMD Media Direction and Mediaedge:cia.

"Our aim was a most objective and professional media-tender. That is why we decided to call in an independent consultant," head of Mercedes-Benz RUS marketing department Elena Divakova said.
"In order to process proposals of the agencies we have developed a comprehensive assessment system, including the appraisal of strategic planning and financial conditions of advertising placement. We are also assessing the financial guarantees for the proposals provided by the agencies and the financial transparency between the agency and the client," RusMediaAudit CEO Dmitry Kuraev said.
The tender procedure will finish in March 2010.

RusMediaAudit handles this project in partnership with Billetts and Kwendi Media Audit.

30 December

RusMediaAudit has signed a contract with TNS Russia, making it one of the first Russian media auditors to use the company's profound data base. Most of the Russian media auditors are currently getting their research data from their clients' media agencies.
"The contract we have just signed adds competitive edge to RMA's offering as our experts will get an on-line access to the latest TV audience measurement data as well as the Russian advertisers' activity - thus providing prompt and reliable reports to our clients ", Dmitry Kuraev, RMA Managing Director said.

02 December

Media auditing companies KWENDI Media Audit and RusMediAudit have signed memorandum on exclusive partnership in the CIS markets.

The agreement provides for cooperation in media auditing projects as well as the integration of teams and resources. Kwendi experts will be engaged in some RMA's projects in Russia. Accordingly, RMA experts will contribute to Kwendi projects in Ukraine and the CIS.

RMA and KWENDI will also offer joint media auditing and consulting services.

RMA/KWENDI alliance aims to become the No.1 media auditor in the former Soviet Union in terms of the audited media budgets.

KWENDI is the largest media auditor and consultant in Ukraine and partner of the international media-audit companies Billetts, EMM, Etat Control on the markets of Russia, Ukraine and other CIS countries. Founded in 2005.

23 November

LUKOIL (LSE: LKOD) appoints RusMediaAudit and british EMM International to conduct media plan assesments for Russia, Ukraine, Turkey, Romania and Lithuania.

"LUKOIL is the leading Russian oil company and one of the first Russian advertisers that use independent media consultancy on a regular basis. We are very proud to offer our joint with EMM services to LUKOIL", Dmitry Kuraev, head of RMA, said.

21 November

RMA web site in Russian is launched at rus.Media-Audit.ru

14 November

Website and corporate identity designed by Orthographic.
Please consider current site as a beta-version and kindly inform us about any issues.

Russian website version will be launched shortly.